The Italian clothes line, Relish, is making headlines with its controversial new ad campaign featuring male Rio cops molesting women dressed in the labels latest styles. The ads have been considered to racy for audiences and officials have ordered that the billboards be removed.
From a feminists point of view, although I agree that these ads are promoting violence against women and sexism I do not think that these ads in particular are any different than most ads seen in today's media. Some ads, especially fashion related, can be considered almost pornagraphic. At least in the ad by Relish the women are fully clothed. I think that the Relish ad is doing exactly what a good ad is designed to do, appeal to a particular audience and catch the eye. I do not neccessarily think that the Relish line is geting the right message across concerning their line but they are certainly getting the desired publicity effect the ad was intended for.
I think that's very true: most clothing ads are already pretty demeaning to women at any rate, so this is just another drop in the bucket.
ReplyDeleteI was thinking about it some more and I was wondering, would this ad be as controversial if the people dressed in uniform were women rather than men? I do not think it would have gotten as much attention if that was the case.
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